Archive for April, 2012

The Business of Aging

Friday, April 27th, 2012

On April 30 we’re presenting a featured innovation at a one-day summit in Toronto called The Business of Aging. Here’s a video that captures what the conference is all about:



The impetus for the Summit is the fact that the workforce in the Western world is aging rapidly, and we have a major demographic challenge on our hands to keep people healthy and productive into their senior years. Probably the most salient aspect of aging from a productivity perspective is cognitive functioning. We all decline cognitively as we age, and it starts happening in our early twenties, as this graphic taken from the work of Dr. Timothy Salthouse at the University of Virginia shows:



Effectiveness in the workplace moves in lockstep with cognitive ability, which means that enhancing employees’ cognitive functioning will help companies to keep them around and keep them effective longer, thereby softening the transition into the post-Baby Boomer era.

And how, you may ask, can you enhance employees’ cognitive functioning? Visit our booth at the Summit, or contact us, and we’ll talk about what neuroscience has to offer. You’ll be amazed!


The universe in microcosm

Friday, April 27th, 2012

It’s true in so many ways. The mammalian brain is easily the most amazing, most complex thing in the physical universe besides maybe, well, the universe! The human brain is the most incredible of all, because it can grasp, contain, envision a whole universe within itself. Speaking of correspondences between brains and universes, check this out:

Brain and Universe

It reminds me of a poem by Emily Dickinson:

The Brain−is wider than the Sky−
For−put them side by side−
The one the other will contain
With ease−and You−beside−

New Emphasis, New Look!

Friday, April 27th, 2012

Welcome to our fresh new web look! We’re rolling out the updated look for our website as we move forward with our goal to change the very notion of what’s possible in the world of corporate and organizational effectiveness. Choratech is ready to improve the bottom line by making people in organizations smarter, more flexible, and better able to focus. All using the best, most rigorously validated tools from applied neuroscience. Want a smarter, more focused, more effective workforce? Increased productivity? Decreased losses due to human error and inefficiency? Let’s talk.